Our story

What makes us different

At Wise Dollar Insurance, our mission is to provide individuals and small businesses with a reliable safety net to protect their long-term goals. As an independent agency unaffiliated with any insurance companies, we have the freedom to focus solely on finding the right insurance plans that meet our clients’ unique needs.

In addition, Wise Dollar’s CEO, Michael, also generously devotes his valuable time to sharing his knowledge and expertise at various universities. By sharing his insights on healthcare insurance, he helps students and faculty members alike better understand the intricacies of this complex field. Through his educational initiatives, Michael empowers individuals to make informed decisions about their healthcare coverage, ensuring that financial catastrophe does not arise from unexpected illness, aging, or untimely death.

Meet our team

Michael Ell, CEBS, CLTC

Founder & CEO

bio picture of sarah chang

Sarah Chang

Vice President, Business Development

Lauren Ell

Director of Business Development

Sheila Benson

Director of Account Management

Cailey Kirsch

Director of Marketing & Operations

Words of  Appreciation

“Wise Dollar did  terrific job helping my family get the right plan and understand our benefits. We have 3 young kids and both my wife and I work. Having responsive people helping us actually understand how to best use our insurance has been vital. Highly recommend the Wise Dollar team.”

David DeFreitas

“Wise Dollar did  terrific job helping my family get the right plan and understand our benefits. We have 3 young kids and both my wife and I work. Having responsive people helping us actually understand how to best use our insurance has been vital. Highly recommend the Wise Dollar team.”

David DeFreitas

Start a no-obligation conversation  today

You are the most important part of the insurance equation. In just 15 minutes we can develop a solution for your needs. Sometimes, you will receive a quote immediately. Other situations require more research. However, we will have the best solution for you in less than 48 hours. The end goal is to provide you with the best option to protect you and your loved ones.


NO HIGH PRESSURE SALES...EVER!